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 December 26, 2018

Why Are Vegan Petroleum Jelly Alternatives Taking Center Stage?

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Now, more than ever, people all over the world are opting for a more vegan lifestyle (eating a plant-based diet and shunning any animal products). Beyond just eating vegan food, many consumers want the products for their skin to be not only animal-free, but cruelty-free, too. To cater to this growing demand, proactive brands are moving towards plant-based ingredients, such as vegan petroleum jelly alternatives.

A Global Shift Towards Vegan

Veganism is more than just a fad. It’s no longer considered an extreme way of life. In the US alone, six percent of the population identifies as being “vegan.” This is a 500 percent increase since 2014.

And being vegan is not just about eating plant-based food —  it affects all areas of their life. Consumers are choosing “vegan” for household goods, health products, and bath and body options. In fact, the market for cruelty-free and vegan cosmetics is expected to grow more than six percent by 2023.

The movement towards vegan-friendly products is mostly being driven by young consumers, such as Millennials. Shopping with a heightened sense of awareness, these young people are making more ethical and compassionate choices in the products and brands they choose.

Whether it’s for health reasons, climate change, or concern for animal welfare, everyone from athletes like Venus Williams to kids are embracing a plant-based lifestyle. As consumers become more savvy about the environmental impacts and health implications of the products they purchase, this boom will only continue to surge.

Cruelty Free VS Vegan Petroleum Jelly

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Petroleum jelly is widely used in the formulation of a variety of personal care products, including:

  • Color cosmetics
  • Bath products
  • Hair shampoos and conditioners
  • Lotions
  • Shaving lotions
  • And more

Generally regarded as safe, many petroleum products are not considered cruelty-free, simply because they test on animals.

The terms cruelty-free and vegan can be confused. Their definitions, while unfortunately not standardised, are different. To be considered cruelty-free, products are not tested on animals. To be vegan, the product does not contain any animal products or animal derived ingredients.

Some products can be vegan, but not cruelty-free and vice versa. Examples of brands that are considered both cruelty-free and vegan include Pacifica and Beauty Without Cruelty.

Either way, it’s important to note that many consumers are looking for cruelty-free products and vegan alternatives.

Botanicals As Vegan Petroleum Jelly Alternatives

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Botanical ingredients, derived from plants, can be used as vegan petroleum jelly alternatives to soothe and soften skin. These plant-based petroleum jelly alternatives can be just as effective as traditional petroleum products. Not only are many botanical ingredients effective, but they are safer for the planet as well —  which is a key point for vegans. Vegan petroleum jelly alternatives are being used to make myriad natural skin care products, from body butter to lip balm.

Find Vegan Petroleum Jelly Alternatives at Kinetik

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Consumers choose to embrace a vegan lifestyle for a variety of reasons — most often to reduce animal cruelty, help the environment, and/or protect their health. As the market for vegan alternatives continues to rise, it’s critical to stay ahead of the demands…and ahead of the competition.

Some examples of vegan petroleum jelly alternatives you may find at Kinetik include:

Sucrabase SF BIO– This ready-to-use cosmetic gel base is 98.3% organically certified grade and made from Helianthus Annuus (Sunflower) Seed Oil, Glycerin, Prunus Amygdalus Dulcis (Sweet Almond) Oil, etc.

Dermofeel® viscolid palm oil free– This easy-to-use, natural oil gellant from Dr. Straetmans is made from rapeseed oil.

As an innovative raw materials supplier to the dynamic personal care and beauty industries, Kinetik helps brands with the complex formulations they need to address a wide variety of consumer demands. We work with clients and represent suppliers worldwide. Contact us at (732) 335-5775 to speak with one of our sales representatives about ingredients to support your formulations for vegan petroleum jelly alternatives today.

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