Vegan Cosmetics Market

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 April 13, 2020

Vegan Cosmetics Market

Once considered a niche concept, the vegan cosmetics market has entered the mainstream. In fact, being vegan is no longer enough of a differentiator for products to stand out. The vegan cosmetics industry has become very competitive, requiring continuous innovation and development to stand out from similar animal-free products.

What Are Vegan Cosmetics?

The vegan cosmetics market includes makeup, personal care, and hair care products. Vegan cosmetics are made using zero animal or animal-derived ingredients. This includes cosmetic product formulations related to the exploitation of animals, such as beeswax, collagen, gelatin, honey and milk. Vegan also refers to products free-from animal testing as well.

The cosmetics industry is experiencing the powerful effects of the vegan movement as eco-friendly consumers become increasingly conscious about the ingredients and manufacturing methods behind their favorite beauty brands.

Who Makes Up the Vegan Cosmetics Market?

Today’s consumers are well informed. They are concerned about sustainable living, the environment, and their overall health. Research shows that the vegan cosmetics market is primarily younger consumers, including Millennials and members of Generation Z, who are driving the trend.

These consumers are also more likely to embrace a plant-based diet. They tend to actively seek out personal care brands that formulate with natural ingredients and embrace ethical values, such as being fair trade or cruelty-free.

In the minds of modern-day consumers, quality cosmetic products and clean, vegan beauty go hand-in-hand.

The Vegan Cosmetics Market Keeps Growing

Since 2013, the vegan cosmetics market has experienced a 175% increase. This growth indicates that consumers are committed to making a conscious effort to use cruelty-free products that are free-from animal ingredients.

According to a report by Grand View Research, the global market for vegan cosmetics is expected to reach $20.8 billion by 2025. “Major cosmetics manufacturing companies across the globe are realizing the importance of making products that use ingredients, which are mineral-based or plant-based, rather than manufacturing products that are infused with animal extracted ingredients. Vegan cosmetics are gaining popularity due to their superior properties.”

This is a trend that can no longer be viewed as a fad. Vegan cosmetics are here to stay.

Vegan Cosmetic Formulations By Kinetik

Despite the increase in the vegan cosmetics market, there is still room for beauty brands to capture the attention of consumers. Whether you’re a small start-up company or a big brand with a big budget, now is the perfect time to connect with consumers through innovative vegan formulations.

As your trusted partner in innovative vegan formulations for cosmetics, body care, eye & lip care and more, Kinetik offers the support brands need to formulate the best products for their customers.

Here are just a few examples of vegan formulations you’ll find at Kinetik.

  • Our cosmetic wax by KahlWax is an economic alternative to traditional beeswax. It is designed for use in lip products and all other classic beeswax applications. More information on Beeswax Substitute >>
  • Also by KahlWax, this vegan petrolatum alternative is made with castor oil and berry wax giving it a high oil-binding capacity and soft, silky feel for the lips and skin. More information on VegoJelly >>

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