What is Sustainable Beauty Product Packaging?

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 May 1, 2020

Sustainable Beauty Product Packaging

Demands for clean beauty keep growing. In fact, it’s never been easier for consumers to find eco-friendly products. While clean beauty products are becoming commonplace, are they all using sustainable beauty product packaging? Consumers are demanding the entire product, from process to packaging to the formula itself be sustainable and environmentally-conscious.

Let’s take a dive into the world of sustainable packaging for beauty brands.

What is Sustainable Beauty Product Packaging?

Sustainable beauty product packaging focuses on whether the container is made from recycled materials, is biodegradable, or can be recycled. In the beauty industry, green packaging has become a fast-growing trend driven by eco-conscious consumers who want products (formulas and packaging) that have minimal impact on the environment.

When consumers search for clean beauty products or sustainable beauty brands, they are bombarded with marketing about what products are “free-from” in their formula. Unfortunately, it’s much harder to find information about whether the product has been packaged sustainably. Increased global awareness about plastic pollution has catapulted sustainable beauty product packaging into an important selling point for customers. For customers seeking out sustainable products, both the packaging and the formula factor into their purchasing decision.

Clean beauty brands that market themselves as being “green” have the opportunity to take it to a whole new level by adopting sustainable packaging designs. Eco-friendly containers make more than just a positive impact on the environment. They also affirm a brand’s commitment to the eco-friendly cause, proving that they are not just jumping on a profitable trend. Eco-friendly packaging gives consumers what they want, while making a positive impact on your brand image.

Learning from a Leading Green Beauty Giant

One of Brazil’s largest and most profitable beauty brands, Natura, has proven that sustainability can be a vibrant and profitable revenue stream. Founded on innovation, Natura embraces sustainability as an opportunity to radically improve their product lines. But, this kind of innovation isn’t just greener, it’s better. Better ingredients, packaging and supply chain.

As a carbon-neutral company, Natura’s goal is to “reduce the environmental impact of our products, both in the formulation and the packaging.” They prioritize the use of sustainable materials when manufacturing, use fewer cartons and make refills available to reduce the amount of packaging. For example, Natura Brasil uses 100% eco-friendly bioplastic made from sugar cane for their conditioner refills and bottles.

And that makes a difference to their customers.

Kinetik Consultative Support for Natural Beauty Brands

Sustainable beauty product packaging has become an important issue for many green-conscious consumers. Whether it’s sustainable, refillable, plastic-free, or “naked” (package-free), we understand that one of the biggest barriers to adopting sustainable practices is a lack of knowledge about how it can be accomplished profitably. Many beauty brands have tried and struggled with incorporating eco-friendly packaging solutions; thus, they’ve given up. Matching functionality with sustainability can be a tricky balancing act.

The solution?

Work with experts.

As a dynamic and customer-focused company, Kinetik offers a wide variety of consultative support and educational resources to help our natural customers navigate through their product development and production process, including sustainable beauty product packaging solutions.

Let our experts help guide you through the process. Contact us at (732) 335-5775 today.