Formulating for Male Beauty


 May 22, 2020

Formulating for Male Beauty

As male beauty and skin care trends continue to increase, brands are presented with great opportunities to increase market share and grow their customer base.

Men Are A Growth Opportunity for Beauty Brands

According to Allied Market Research, the men’s personal care market is expected to hit $166 billion in 2022. To put that in perspective, last year, men’s skin-care products saw a more than 7% jump in sales (with the category currently valued at $122 million).

“Men are a multibillion-dollar growth opportunity for the beauty industry,” says CNBC

Data also suggests that beauty consumers prefer a non-gender approach. In fact, according to NPD’s iGen Beauty Consumer report, nearly 40% of adults aged 18-22 have shown interest in gender-neutral beauty products. Consumers expect more out of multifunctional products and more out of companies to deliver on expectations.

Beauty Brands Have Taken Note…

Over the past few years, male beauty has evolved. The notion that men don’t use skin-care products (or care about them) has receded. Modern men are adopting a more sophisticated beauty regimen and are motivated to try new personal care products with quality ingredients. These consumers are certainly a viable target market for beauty brands with innovative formulations.

And brands, such as the Dollar Shave Club, have popularized men’s grooming routines (that goes way beyond shaving) to include skin-care products. Even high-end designers, like Chanel, have even joined in on the trend by launching male beauty cosmetics known as “Boy De Chanel.”

With this booming interest in men’s beauty products, it’s no wonder more than half of U.S. men now say they’ve tried some kind of facial cosmetic, whether that’s a foundation, concealer or bronzer.

Find Male Beauty Ingredients at Kinetik

As the interest in male beauty and personal care increases, more opportunities arise for beauty brands to jump on a growing trend. At Kinetik, our experts have the knowledge and insight to help you develop innovative and effective products for any demographic.

Looking for products for use in male beauty or skin care products?

Whether you need quality raw materials and ingredients for skin care, anti-aging, hair styling, or cosmetics, Kinetik can help you find the raw ingredients you need for your next beauty formulation.

In addition to supplying raw materials, we also help beauty brands innovate market-ready formulations to address a wide variety of complex consumer demands. Read more about Controlling Quality Raw Materials Used in Cosmetics.

We are headquartered in the USA, but work with clients and represent suppliers worldwide. Contact us at (732) 335-5775 to speak with one of our sales representatives about the raw ingredients to support your beauty formulations today.