Halal Beauty: What Brands Need To Know

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 September 24, 2018

Halal beauty isn’t considered a new trend. For years, Muslim women have used halal products, but recently it has surged in popularity worldwide. In fact, trends show that online interest in halal beauty products have gone up tenfold over the past five years.

But, what is halal beauty? How do halal formulations differ from the rest? And, what do brands need to know about connecting with this audience?

What is Halal Beauty?

Halal beauty refers to any cosmetics or personal care products that have been formulated, manufactured and produced with ingredients that are considered halal. Halal is an Arabic term that describes products that are acceptable under Islamic Sharia law- the system that governs members of the Islamic faith.

Beauty products that contain ingredients deemed “haram,” such as animal products or alcohol, would not permissible.

Connecting With the Halal Beauty Audience

Halal BeautyTo comply with Islamic practice and prepare for prayer, which is done five times a day, Muslims are required to be clean from any chemicals, alcohol and dirt. Consumers are looking for beauty products that respect their faith. Halal beauty products allow individuals to perform their ablution safely.

Muslims comprise close to 25 percent of the global population. But, halal cosmetics and beauty products are not just restricted to this particular audience. Many consumers (increasingly) prefer to use beauty products that are considered cruelty-free, natural and organic, especially the younger, conscious generations.

Because no animal products are used in the making of these products, they are also suitable for vegans, vegetarians or those with sensitive skin.

Halal Beauty Solutions By Kinetik

With the halal beauty market on the rise, forward-thinking beauty brands have already made efforts to connect with Muslim consumers. In fact, according to a report by Grand View Research, the global halal beauty market was valued at 16.32 billion USD in 2015 and is expected to reach 52.02 billion USD by 2025.

There has never been a better time than now for brands to start formulating ingredients for halal-approved beauty products.

Need help formulating your next product to target the halal market? As your trusted partner in halal beauty formulations, Kinetik is committed to transparency and is ready to help. Headquartered in New Jersey, we work with clients and represent suppliers worldwide. Contact us at (732) 335-5775 to speak with one of our sales representatives today.