Formulating for Genderless Beauty: A Win for All Consumers


 May 18, 2020

Formulating for Genderless Beauty: A Win for All Consumers

Although genderless beauty, also known as gender-neutral, is nothing new, it is still gaining traction with consumers, especially millennials and Generation Z. These socially aware generations are looking for gender-free products, including cosmetics, skin care, fragrances, and personal care products. Because of this, new opportunities are opening up for beauty brands.

What is Genderless Beauty?

Genderless beauty can mean different things to different people. Overall, today’s gender-neutral movement encompasses skin-care and hair products that work on both men and women alike. These products don’t have ‘masculine’ or ‘feminine’ packaging. Instead, they are focused on the effectiveness of the ingredients inside.

How Genderless Beauty is Impacting Purchasing Behaviors

Instead of choosing beauty products based on gender, consumers are more focused on unisex products that suit their specific skin type or needs, such as normal, oily, combination, sensitive, anti-aging, or acne-fighting.

Given this inclusive mindset, more attention is being put on the ingredients versus marketing. Consumers are looking carefully at what is in the products and how they are formulated, rather than whether they are geared toward femininity or masculinity. In addition to ingredient composition, consumers are evaluating whether the product is clean, is it sustainable, and does it address unique skin types?

With gender boundaries out of the equation, there is a whole new beauty ballgame.

Innovating for Genderless Beauty with Kinetik

Women have typically been the key target consumer group for beauty companies. As more men start using personal care products, brands are opting for genderless beauty products that satisfy all customers, rather than creating a separate product line for men and women.

Are you ready to innovate beauty products in this gender-free niche?

At Kinetik, we don’t just supply a large selection of raw materials. Our approach is to provide thorough consultative support to brands. Whether you’re looking to create a genderless beauty formulation or a cruelty-free, clean beauty product, we can help. By combining innovation with environmental protection and social responsibility, our team strives to support the success of our customers worldwide, regardless of sex.

Find genderless beauty ingredients with Kinetik. From our products page, simply choose ‘advanced search’ and from there you can filter by ‘certifications’ such as Allergy-Free, Biobased, COSMOS, Ecocert, Gluten-Free, Naturally-Derived, and Vegan.

Kinetik is headquartered in the USA, but we work with clients and represent suppliers worldwide. Contact us at (732) 335-5775 to speak with one of our sales representatives about the raw, natural ingredients to support your personal skin care and cosmetic formulations today.